The advertisement for H&M includes people from all sorts of social classes, ages, genders, races, and ethnicities. It tried to include a very broad range of people. When the audience views all these representations they can assume that the commercial is directed to a very large variety of people. It did not want to make anyone feel like they were excluded. The audience feels like they are part of the message of the commercial. The advertisement wanted to show that no matter who you are and what you wear, anyone can recycle their clothes.
The advertisement for axe does not represent a wide variety of people. It represents mostly white males and females. It shows one white man attracting a large amount of females and it basically coneys that that is the type of female that males should want. It doesn't represent other types of people that might have different interests in women or that don't care as much of their looks. It also shows that these types of women would be attracted to a white male. The non white male audience of this advertisement might not feel like they are being represented. People might think that not all men want this and it is not representative of a very large part of the male population.
Monday, November 25, 2019
Sunday, November 10, 2019
Genre Research - Action
The action genre is filled with events that are destructive, dangerous, and fast. The target audience of action films is within the ages 15 and 40 because young people enjoy these movies when they are teens and they tend to keep enjoying them as they grow up.
Action films usually consist of one or more protagonists who have to overcome a problem, usually caused by the antagonist. To overcome this problem they have to go through a lot of challenges that are filled with action. A lot of the time they are fighting enemies who clearly outnumber them or who seem as a very challenging threat. There are usually action filled parts throughout the movie that all lead up to a major action scene towards the end, in which it’s basically like the “final boss” or challenge. In this part, it seems like the protagonist is hand to hand with the challenge and anyone could win, but in the end the protagonist wins after struggling a lot.
There is usually loud music playing during the parts with the most action. The editing is fast paced to keep up with the flow of the movie and make it more fun to watch, instead of making it slow and boring. Many special effects and stunts are used to fill these action packed moments. Sometimes they use stunt doubles which are people who put themselves in dangerous situations in place of the actor or actress to prevent injury. Some special effects have become easier because of the advancing technology. For example CGI, which stands for “computer-generated imagery”, is used in situations where it would be very hard or impossible to recreate in real life.
Specific actors are casted in these productions because they have experience in action films and the audience is more familiar with them. The plot occurs in easily recognizable locations such as famous cities. Normally, the same directors direct these films because it costs a lot of money to make and they have a reputation because they know how to direct action films.
An example of an action film is Mission: Impossible – Fallout, directed by Christopher McQuarrie. The majority of this film takes place in the famous city of Paris. Tom Cruise plays the protagonist in this film and he also plays the protagonist of the five other Mission Impossible movies. The director Christopher McQuarrie has also directed other action films such as The Way of the Gun and Jack Reacher. Tom Cruise is also the protagonist in Jack Reacher. In this film, the protagonist has to prevent an explosion that is going to cause a huge amount of damage. Its a group of terrorists that wants to detonate nuclear bombs. The protagonist has to get there in time to disarm the bombs and he goes through a lot of fighting and stunts, and in the end he disarms it just in time.
Another example of an action film is Spectre, directed by Sam Mendes. This film is part of the James Bond action movie series. This film takes place in the famous cities of Mexico City and Rome. Daniel Craig plays the protagonist in this film and he also plays the protagonist of five other James Bond films. The director Sam Mendes has also directed other action films such as Jarhead and Skyfall. Daniel Craig is also the protagonist in Skyfall which is another James Bond film. In this film, the protagonist has to overcome and global criminal organization, Spectre. He has to stop the antagonist’s plan of making a global surveillance network and he has to do it before it’s too late. This film contains many action packed fighting scenes and stunts.
Action films usually consist of one or more protagonists who have to overcome a problem, usually caused by the antagonist. To overcome this problem they have to go through a lot of challenges that are filled with action. A lot of the time they are fighting enemies who clearly outnumber them or who seem as a very challenging threat. There are usually action filled parts throughout the movie that all lead up to a major action scene towards the end, in which it’s basically like the “final boss” or challenge. In this part, it seems like the protagonist is hand to hand with the challenge and anyone could win, but in the end the protagonist wins after struggling a lot.
There is usually loud music playing during the parts with the most action. The editing is fast paced to keep up with the flow of the movie and make it more fun to watch, instead of making it slow and boring. Many special effects and stunts are used to fill these action packed moments. Sometimes they use stunt doubles which are people who put themselves in dangerous situations in place of the actor or actress to prevent injury. Some special effects have become easier because of the advancing technology. For example CGI, which stands for “computer-generated imagery”, is used in situations where it would be very hard or impossible to recreate in real life.
Specific actors are casted in these productions because they have experience in action films and the audience is more familiar with them. The plot occurs in easily recognizable locations such as famous cities. Normally, the same directors direct these films because it costs a lot of money to make and they have a reputation because they know how to direct action films.
An example of an action film is Mission: Impossible – Fallout, directed by Christopher McQuarrie. The majority of this film takes place in the famous city of Paris. Tom Cruise plays the protagonist in this film and he also plays the protagonist of the five other Mission Impossible movies. The director Christopher McQuarrie has also directed other action films such as The Way of the Gun and Jack Reacher. Tom Cruise is also the protagonist in Jack Reacher. In this film, the protagonist has to prevent an explosion that is going to cause a huge amount of damage. Its a group of terrorists that wants to detonate nuclear bombs. The protagonist has to get there in time to disarm the bombs and he goes through a lot of fighting and stunts, and in the end he disarms it just in time.
Another example of an action film is Spectre, directed by Sam Mendes. This film is part of the James Bond action movie series. This film takes place in the famous cities of Mexico City and Rome. Daniel Craig plays the protagonist in this film and he also plays the protagonist of five other James Bond films. The director Sam Mendes has also directed other action films such as Jarhead and Skyfall. Daniel Craig is also the protagonist in Skyfall which is another James Bond film. In this film, the protagonist has to overcome and global criminal organization, Spectre. He has to stop the antagonist’s plan of making a global surveillance network and he has to do it before it’s too late. This film contains many action packed fighting scenes and stunts.
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