Music Marketing Project

Genre: R&B (Rhythm and Blues)

Current marketing trends within R&B

A well known R&B artist is Bryson Tiller. Most of his marketing is done through social media and digital platforms. He communicates with his fans through Instagram where he teases and makes announcements about his music. Songs from his albums have been released before the actual album is released to get people interested in future content. He releases his music videos on big streaming platforms such as Vevo and YouTube. He also releases his music through digital streaming services such as Spotify, Apple Music, Deezer, Google Play Music, etc.

Artist Development

My artist is “Hooded Angel” who is an upcoming R&B artist from Inglewood, California. I chose to develop his brand by portraying him as a person who was raised in a high crime area and he had to use crime as a way to support his family, but he eventually got out of it. He would be promoted on social media such as Instagram, Twitter, and Facebook. The target audience are teens and a lot of them can relate to where he came from and the struggles he went through. This helps to develop his brand because the audience can really enjoy and understand what he is trying to communicate through his music.

Marketing Products

Website: Hooded Angel Website (<-- Click Link)

I created marketing products to promote my artist, one of them being a website. On this website, photos of the artist can be seen along with links to all of the social media. It includes a free snippet of his music and the music video can be viewed. Also, there are tour dates and a description of the artist himself.

Music Video

Another marketing product I created was a music video. It was released on YouTube and promoted on social media. It tells a story of his past and some of the things he did. It symbolically uses fire, and it shows how life keeps passing by and you eventually have to make something worthy out of it.

What I Learned

I learned that there are many elements that are part of the marketing and production process. It is difficult for an upcoming artist to become well known because everything has to be just right. Through the production of the music video, I learned that new ideas can come that improve the quality and content of the video. Also, you have to be very prepared with all the resources you need for filming because if not, it becomes more difficult than it already is. Through marketing, I learned that you need a lot of time and sometimes people to efficiently control all the aspects of marketing. For example, all the social media needs to be updated consistently and there needs to be a minimum amount of errors.