Friday, March 13, 2020

Dramedy Target Audience

In order for a production to be effective, it has to appeal to the target audience of the genre. My film opening is a dramedy, so the target audience will be a mix of comedy and drama.
First of all, the opening is a teen dramedy, so the main target audience will be teens in high school from 14-18 years old. According to Red Rock Entertainment Ltd, target audiences are specific groups of people that have similar characteristics such as, age, gender, and interests. Also, sometimes it could have aspects that appeal to others that aren't specifically included in the main target audience. This could be related to my film because it could be enjoyed by others that aren't teens. Adults could be interested in the film because it highlights elements of teen life that may be unknown to adults. Times have changed and the issues that adults went through when they were teens are different to those that may exist nowadays.

Overall, the main focus will be teens, and that will be a major influence for the choices of the film opening.

Sources:
https://medium.com/@red_rock_films/how-to-uncover-the-proper-target-audience-for-your-film-bfbb101d078

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